My name is Meghan Andersen. I am a Boston-based designer who works for the national alcohol beverage leader, The Boston Beer Company. There I am a Senior Creative Director impacting our house of brands, Samuel Adams, Angry Orchard Hard Cider, Wild Leaf Craft Hard Tea, Tura Kombucha, Agent 355 and Twisted Tea.

I like to think of myself as a fixer. I enjoy the challenge of evolving brands. I'm intrigued by brand stories and how people respond to them, what makes someone tick and what moves them to purchase.

Take a few minutes to check out the evolution of Samuel Adams. I've spent the past 4 years working to help revolutionize the Sam brand and help them become more relevant to a younger demographic, probably the biggest creative challenge of my career. How do you move an iconic brand forward without alienating the current buyer. But now, insert the hefty word, Millennials, about 49 million people who have different goals than their parents. So check out our before and after. 

"Overall, a major improvement, especially if you like your beer to look extra American, which this does in a classy way." - Brand New

"The new face of Boston Lager is decidedly more badass." - Boston Inno

"A more modern, elegant look with a cleaner overall design compared with the prior look."  - Jon Anderson, CNBC

Email: meghan@mlacreative.com